Mary’s | Brand Redesign

Rebranding a multi-million dollar cannabis company, exceeding competitors in the industry, continuing growth and expansion and be among the top three in the category

Mary’s hit the market early on in 2013, as a pioneer in cannabis usage by formulating topical and ingestible products to alleviate both minor and major ailments. Mary’s suffered from an overall inconsistent look & feel across lines of business and lacked clarity on application, dosage and benefits of each of their products. With strategic direction, we were able to inform Mary’s brand architecture and visual identity.

We developed a strategy to help relaunch the brand and their brand voice as well as develop & redesigned their packaging, managed social, and rebuilt and designed their website in preparation for a relaunch.