Lavazza | Celebraction at Art Basel

How does an Italian coffee brand earn the spotlight at the most coveted international art event?

We partnered with the Faena District during Miami Art Basel 2019 to host a dynamic gallery launch that celebrates the U.S. reveal of Lavazza’s 2020 calendar, featuring the works of world-renowned photographer, David LaChapelle. Guests were immersed in a tropical paradise at one of Miami’s most coveted venues as they explored these images and enjoyed a sensational evening of music, surprise performances, gourmet hors d’oeuvres, and coffee-infused cocktails featuring Lavazza’s sustainably sourced ¡Tierra! blend.

2,500+ attendees

12+ press articles

30M impressions

$375K in media value