YouTube Pop-Up Miami

We created a hype house for the local music industry in Miami. We provided artists and creators with tools and training to produce best-in-class content and create a social-by-design environment prime for networking and forming new alliances/collaborations.

We hosted a pop-up hype house in Miami, with a live recording studio, multiple break out areas for workshop programming, idea sharing and collaborations, and a rotating studio with multiple music video sets for emerging artists from North and South America. The areas and spaces I designed served as a source of inspiration and made collaboration enjoyable. I designed all music video sets, workshop spaces, and lounge spaces, as well as sourced materials and accent pieces to be incorporated throughout.

I was on-site everyday for creative production to style sets and rearrange areas to match each artists’ vision and aesthetic, considering rapid repurposing of accents and props. This environment helped create easy flowing interviews where artists shared experiences and insights reserved for smaller circles more freely. Real value was created for artists and the lessons learned will be applied to their future work thanks to YouTube’s support for the craft and commitment to helping artists’ career progress.

5 Days

10 Music Videos

12 Artist Spotlight Videos

6 Performance Videos

11 Interviews